Targeted Credit Cards: All You Need To Know

As the competition in the credit card market is increasing daily, all card issuers try to provide their customers with the best experiences. To attract every segment of individuals, some banks and card issuers also believe in issuing credit cards that are relevant to a specific category. This helps them ensure that they do not lag behind in attracting customers looking for a card in that particular category. We can see lots of targeted credit cards in the Indian market nowadays, but not everyone understands how these cards work and how to get the maximum benefit out of them. To help you out with the same, we are here with this article containing all the information about what targeted credit cards are and how they work:

Targeted Credit Cards

What Are Targeted Credit Cards & How Do They Work?

Targeted Credit Cards are cards targeted at a particular segment of individuals, i.e. people who have a similar intention behind getting a credit card. These cards are generally issued on the basis of a specific category, such as shopping, travel, lifestyle, entertainment, and many more. Card issuers may offer a shopping credit card targeting frequent shoppers, a travel-based credit card targeting people who travel frequently via a particular airline, and so on.

These Credit Cards help the targeted customers save more and more on their spends on a particular category. For example, a travel-based credit card will offer the maximum reward rate on travel-based spends, allowing frequent travelers to save more on their purchases. Similarly, shopping or entertainment lovers can make their experiences extra rewarding by getting targeted credit cards for their respective categories.

Some Examples of Targeted Credit Cards

Though there are so many targeted credit cards in the Indian market nowadays, the following are some of the best ones across different categories:

Flipkart Axis Bank Credit Card

The Flipkart Axis Bank Credit Card is one of the most popular cashback credit cards in India. This co-branded card between Axis Bank and Flipkart is best suited for shopping. It has a joining fee of ₹500 plus taxes, which can be waived on spending ₹3.5 lakhs in the previous year. This card offers a 5% cashback on transactions made on Flipkart and 4% cash back on other preferred partners like Swiggy, Uber, Cleartrip, etc. This card comes with a huge range of offers like welcome benefits worth ₹600, discounts up to 15% on selected restaurants through the Axis Bank Dining Delights Program, airport lounge access every quarter, and fuel surcharge waiver. Cardholders will get cashback for every transaction made with this card.

Swiggy HDFC Credit Card

The Swiggy HDFC Credit Card is a co-branded credit card between HDFC and Swiggy. With an annual fee of ₹500 with taxes, this card offers a welcome bonus of a free 3-month Swiggy One membership. This card offers a 10% cashback on Swiggy app transactions( Swiggy Instamart, Dineout, and Genie). Cardholders will receive a 5% cashback on purchases made on various online retailers’ sites, including Amazon, Adidas, H&M, Myntra, Nykaa, Ola, Uber, and BookMyShow, and a 1% cashback will also be offered for other online purchases. The cashback earned will only be used in the Swiggy App as Swiggy Money. The Swiggy HDFC is a Mastercard Word Tier card that offers its cardholders loyalty memberships, dine & stay, shopping, travel, arts, and culture privileges worldwide.

EazyDiner IndusInd Platinum Credit Card

The IndusInd Bank introduced a co-branded card in partnership with EazyDiner that is best suited for food transactions. The EazyDiner IndusInd Platinum Credit Card is a lifetime-free credit card with no joining or renewal fee, making it suitable for people of all ages. As a welcome benefit, this card offers a 3-month EazyDiner Prime membership and a 500 bonus on EazyPoints on joining. On spending Rs. 30,000 or more every quarter, the EazyDiner membership will automatically be renewed for three months. This card offers 2 reward points for every ₹100 spent, except on fuel, insurance, rent, utility, and government, and 2x EazyPoints using the EazyDiner credit card. As a prime member, you will get a 25% discount on your restaurant bill and an extra 20% off up to Rs. 500 when paying with PayEazy.

ixigo AU Credit Card

The ixigo AU Credit Card is the first co-branded card introduced by the AU Small Finance Bank in association with ixigo, an online travel portal. This card has a joining fee of ₹999 with taxes, which can be waived on spending ₹1 lakh or more in the previous year. This card offers no joining fees and is free for new applicants until June 30, 2024. This card also offers 1000 reward points and ₹1000 ixigo money, which can be used on the ixigo app or website as a welcome benefit.  It offers rewards on everyday purchases, especially for travel bookings through the ixigo app. Cardholders enjoy discounts on flights, buses, and hotels and no foreign currency markup fees, making it ideal for frequent travelers. This card even offers 8 complimentary airport lounge visits yearly and complimentary international airport lounge access once every year.

Amazon Pay ICICI Credit Card

Amazon Pay ICICI Credit Card is a co-branded credit card between Amazon and ICICI Bank. This lifetime free credit card with no joining or renewal fee is popular among Amazon shoppers online. This card includes discounts up to Rs. 2,000 and a complimentary 3-month Amazon Prime Membership as a welcome benefit. As a part of ICICI Bank’s Culinary Treats program, 15% off on all bill payments at restaurants is another attractive perk for people who like going out to eat. The Amazon Pay ICICI Bank Credit Card offers 5% cashback on Amazon purchases online for Prime members and 3% cashback for Non-Prime members, 2% cashback on partner brands & 1% cashback on all other payments except fuel purchases. This card also provides a 1% waiver in fuel surcharge on fuel transactions at all petrol pumps in India.

Bottom Line

Now, you might have understood how targeted credit cards work and how you can also get the maximum benefit out of these cards by getting a card relevant to your spending habits. This is why it is advised to always do thorough research before you apply for a credit card. If you want to save with your credit card, you must choose a card wisely based on your requirements. If you love shopping, just go through the features of all shopping cards in the market and then go for the one that seems to suit your needs and offers maximum benefits with minimum charges. The same goes for every other category as well. If you are facing any difficulties in choosing a card for yourself or if you have any other confusion, you can freely ask us in the comment section below!

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