SBI SimplyCLICK Credit Card is one of the best entry-level credit cards in India, particularly for those who love shopping online as it offers 10X Reward Points on Amazon India. It is also the card of choice for first-time cardholders, most of whom are young professionals, as the eligibility criteria for the card is also not very strict and, apart from Amazon, you also get 10X Reward Points on BookMyShow, Cleartrip, Dineout, and Lenskart which account for a substantial portion of spends of the card’s target customer base.
10X Reward Points Offer No Longer Applicable on Utility Bill Payments & Recharges:
Until now, SBI SimplyCLICK cardholders used to earn 10X Reward Points on all categories of spends on Amazon. SBI Card has now updated the terms and conditions for the SimplyCLICK credit card, and as per the new terms and conditions, the 10X Reward Points offer on Amazon is no longer applicable on payments made against utility bills and mobile/DTH recharges. It is a major devaluation as utility bills and mobile/DTH recharges are recurring spends and not getting bonus Reward Points on these two categories would mean fewer Reward Points every billing cycle. Last year also SBI devalued the Reward Points earned on the SimplyCLICK card by reducing the redemption rate against Amazon Gift Voucher.
Since the economic slowdown due to the COVID pandemic, we’ve seen many card issuers devalue their credit cards or the Reward Points or Cashback benefits that they offer. In June last year, Yes Bank devalued all their credit cards by reducing the reward rate on regular spends. Recently however, as the economy is reviving and the competition amongst the card issuers is also brewing up, many banks are once again coming up with new offers and benefits on their credit cards. Last month American Express offered multiple discounts and deals to its cardmembers. Axis Bank also came up with new offers on their GrabDeals portal. The news of RBI lifting the ban on HDFC Credit Cards has further hyped the competition. At such a time, the devaluation of one of their most subscribed credit cards by SBI is an unexpected move. We hope SBI makes up for this devaluation with new offers in the coming festive season.