Best Co-Branded Credit Cards

List of Best Co-Branded Credit Cards

There are many rewarding co-branded offerings in India. These co-branded cards not only offer unique rewards and discounts but also enhance customer loyalty by aligning with users’ specific interests and spending habits.

• Flipkart Axis Bank Credit Card

Flipkart and Axis Bank are both well-known names in India. Flipkart was one of the pioneers of online shopping in India, while Axis Bank is a popular household name. Together, they launched the Flipkart Axis Bank Credit Card, one of India’s most popular cashback cards. It offers much more than mere discounts on Flipkart purchases.

With the Flipkart Axis Bank Credit Card, you can earn 5% cashback on all purchases made on Flipkart. Additionally, you can earn 4% cash back on popular merchants such as Swiggy, PVR, Uber, Tata Play, Cleartrip, and cult.fit. This is especially beneficial as the card provides cashback on Flipkart and several other partner brands. The card also offers four free domestic lounge access visits, which should be sufficient for most users.

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• Swiggy HDFC Bank Credit Card

The Swiggy HDFC Bank credit card, a co-branded card introduced by Swiggy and HDFC Bank, offers significant benefits for loyal Swiggy customers. With a joining fee of ₹500 plus taxes, cardholders receive a 3-month Swiggy One membership as a welcome benefit and can earn up to ₹42,000 in annual savings. The card provides 10% cashback on all Swiggy transactions, including food orders, Instamart, and Dineout, as well as 5% cashback on online purchases from popular brands and 1% cashback on other categories. Cashback is credited directly against the credit card statement, and additional perks include Mastercard World Tier benefits such as golf lessons and travel discounts.

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• Indian Oil Axis Bank RuPay Credit Card

Fuel is an essential expense that we all regularly incur. Indian Oil Corporation has partnered with Axis Bank to introduce a credit card that rewards customers for their fuel purchases. This credit card allows customers to earn Reward Points on all fuel transactions made at Indian Oil outlets. They can earn 20 Reward Points per ₹100 on fuel transactions at IOCL stations, 5 Reward Points per ₹100 on online shopping, and 1 EDGE Point per ₹100 on all other expenses made with the card.

While most credit cards offer a Fuel Surcharge Waiver, only fuel-specific credit cards offer rewards or savings on fuel transactions. Additionally, avid cinema lovers can avail themselves of a 10% discount on all movie purchases at BookMyShow.

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• Tata Neu Infinity HDFC Bank Credit Card

HDFC Bank currently offers two credit cards in association with Tata. These co-branded credit cards provide rewards when purchasing through the Tata Neu App and spending on Tata partner brands. The high-fee card, the Infinity variant of the Tata Neu Credit Cards, costs Rs. 1,499 (joining and renewal fee). Upon joining, you will receive 1,499 Tata Neu coins, equivalent to the joining fee. With this card, you will earn 5% back on Tata Neu and partner brand purchases. Moreover, selected categories are entitled to an additional 5% back. This card also gives 1.5% back as NeuCoins on UPI spends.

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• EazyDiner IndusInd Platinum Credit Card

One of the leading cards in the food and dining category, the EazyDiner Platinum is a popular choice for those who frequently eat out. With this credit card, you can enjoy significant savings and discounts on every transaction made at EazyDiner. Choose from a wide range of top-notch restaurants listed on the EazyDiner website and app, and pay through PayEazy to avail yourself of the discounts. As a welcome benefit, you will also receive a three-month EazyDiner Prime membership.

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• Amazon Pay ICICI Bank Credit Card

ICICI Bank has officially announced that it has issued the Amazon Pay ICICI Credit Card to over 4 million/40 lakh users in India. This credit card is known for its exceptional cashback offers, making it a popular choice among customers. The card is designed to provide a perfect blend of savings and simplicity. Prime users are eligible for 5% cashback on all purchases made on Amazon, while Non-Prime users can avail of 3% cashback on Amazon purchases. All cashback amounts are credited to the Amazon Pay account.

As a lifetime free credit card, you may think that this card wouldn’t have any welcome benefits. But you would be surprised to know that this card offers over ₹2,000 benefits as a welcome bonus. In addition, you shall also be eligible for three months of Amazon Prime membership with the Amazon ICICI Credit Card.

• IDFC HPCL First Power Plus Credit Card

The First Power Plus Credit Card is a co-branded credit card offered by IDFC Bank and HPCL. This card rewards users highly for transactions made at HPCL pumps. By using this card, you can earn 30X Reward Points on HPCL Fuel up to 2,400 Reward Points. Additionally, you can save up to 5% as rewards on your grocery and utility expenses. For frequent travelers, this card also provides complimentary domestic lounge access once every quarter, which means you can enjoy four free visits annually. The IDFC HPCL First Power Plus Credit Card can be availed at a low joining fee of ₹499.

What Are Co-Branded Credit Cards?

Co-branded credit cards are the cards that are a result of a partnership between a card issuer, a brand, and a card network. These are brand-specific credit cards that are aimed at providing exclusive benefits to customers who are loyal to a specific brand. Some brands tie up with banks and offer exciting credit card deals to attract more customers to their products.

How Do Co-Branded Credit Cards Work?

Co-branded credit cards are very similar to standard credit cards. There may be or may not be an annual fee. The only difference is that there is a brand’s logo along with the card issuer’s logo on a co-branded credit card, whereas, on a standard credit card, there is only a logo of the card issuer and not of a particular brand. These cards are made specifically to benefit their customers on a particular brand. These cards may have various benefits, but they will be most beneficial for the purchases made on a particular brand. For example, if a credit card comes co-branded with Amazon, it will earn you reward points in all the categories, but you will get many more rewards and benefits on Amazon.

Advantages of Co-Branded Credit cards

You Can Save a Lot – A co-branded credit card can be very beneficial for people who are loyal to a particular brand and make purchases very often through it. For example, if you always purchase fuel from a BPCL station, you must look for a BPCL co-branded credit card, such as BPCL SBI Card Octane. Similarly, customers who are loyal to IOCL can get an Indian Oil co-branded credit card as it will help them save a lot on their fuel purchases.

Co-Branded Credit Cards Are Generally Pocket-Friendly – Most co-branded credit cards come with a low or an average joining fee so that everyone who wants to have it, can afford it. So, you need not worry about the charges and go for a co-branded credit card if you make frequent purchases from a particular brand. Some of the best co-branded cards, such as Amazon Pay ICICI Credit Card have a zero annual fee.

Bottom Line

All the cards mentioned above are designed to help individuals loyal to a particular brand or platform save more while purchasing. In today’s world, most of us are brand-conscious and prefer certain brands over others. To cater to this demand, various credit card issuers and brands have collaborated to offer beneficial deals that allow users to save more and, at the same time, increase sales for the brands themselves.

Do you have any additional co-branded credit cards you would like included in this list? Share your thoughts on the best co-branded credit cards in India by Card Insider.