SBI Card Set to Launch New ETERNAL Co-Branded Credit Card with Up to 10% Instant Discount

SBI Card appears to be gearing up to launch a new credit card in India called the ETERNAL SBI Card. The card has been spotted on the SBI Card website, although details such as its joining fee, annual fee, eligibility criteria, and complete reward structure are yet to be revealed.

ETERNAL SBI Card appears to be focused heavily on everyday lifestyle spending, offering benefits across food delivery, quick commerce, shopping, and entertainment. Since this is a co-branded offering, the benefits are naturally centered around Eternal’s ecosystem, including Zomato, Blinkit, and District. These platforms are already widely used for food delivery, quick-commerce purchases, and entertainment, making the card’s benefits particularly relevant to everyday spending.

From the outset, the Eternal credit card appears to be quite rewarding and will compete with the HDFC Swiggy ORNGE and BLCK credit cards. It offers up to 10% instant discount on Zomato, District, and Blinkit, in addition to any ongoing promotions or offers. Cardholders will also receive 5% cashback on select merchants such as ixigo, Urban Company, Uber, and Apollo 24/7, along with 1% cashback on all eligible spends.

ETERNAL SBI Card Benefits

As per the information currently listed on the SBI Card website, cardholders will get the following benefits:

• 10% instant discount on spends at Zomato, District and Blinkit (Electronics and Beauty). Maximum discount of ₹2,000 per month across all Eternal brands. This discount can be used in addition to any existing platform promotions or offers.
• 5% instant discount across Blinkit on all categories.
• Complimentary 6-month Zomato Gold membership.
• 5% Cashback on select merchants (ixigo, Urban Company, Uber, and Apollo 24/7). Maximum cashback of ₹1,000 per month across all eligible brands.
• Earn 1% cashback on all eligible spends across categories, capped at ₹500 per month. Cashback shall be credited to the credit card account as a statement credit. Exclusions apply to utilities and services, jewelry, rental, fuel, wallet, government, gaming, insurance, school, and EMI transactions.
• Every month, enjoy a Buy 1 Get 1 movie ticket offer on the District app. Save up to ₹200 on your second ticket.

Bottom Line

The ETERNAL SBI Card is set to launch soon. However, SBI Card has not yet provided all the necessary details for a comprehensive evaluation of the card. Based on the information available, it appears to be quite rewarding, offering instant discounts at Eternal brands, buy one get one free (BOGO) on movie tickets, and an annual fee waiver for spending ₹2 lakh or more. This card seems appealing for those interested in cashback benefits.

The ETERNAL SBI Credit Card will be available on the RuPay network, and cardholders will receive 1% cashback on eligible UPI transactions.

For now, the ETERNAL SBI Card remains an upcoming card, and Card Insider will update this article once SBI Card officially announces the complete features, fees, and terms.