SBI Card Set to Launch New ETERNAL Co-Branded Credit Card with Up to 10% Instant Discount

SBI Card appears to be gearing up to launch a new credit card in India called the ETERNAL SBI Card. The card has been spotted on the SBI Card website, although details such as its joining fee, annual fee, eligibility criteria, and complete reward structure are yet to be revealed.

From the benefits currently visible on the card page, the ETERNAL SBI Card appears to be focused heavily on everyday lifestyle spending, offering benefits across food delivery, quick commerce, shopping and entertainment. Since this is a co-branded offering, the benefits are naturally centered around Eternal’s ecosystem, including Zomato, Blinkit, and District. These platforms are already widely used for food delivery, quick-commerce purchases, and entertainment, making the card’s benefits particularly relevant to everyday spending.

ETERNAL SBI Card Benefits

As per the information currently listed on the SBI Card website, cardholders will get the following benefits:

• 10% instant discount on spends at Zomato, District and Blinkit (Non-Grocery)
• 5% Valueback on select merchants
• Buy 1 Get 1 movie ticket offer on the District app every month

Bottom Line

The ETERNAL SBI Card is currently visible on SBI Card’s website, indicating that the issuer is preparing to introduce the new card. However, SBI Card has not yet disclosed all the details required to evaluate the card comprehensively.

The card could become an interesting proposition if the advertised 5% Valueback extends to popular everyday spending categories and the 10% instant discounts come with reasonable limits.

For now, the ETERNAL SBI Card remains an upcoming card, and Card Insider will update this article once SBI Card officially announces the complete features, fees, and terms.