Just after launching the CheQ Credit Card, AU Bank has introduced four more credit cards. These are core cards with names inspired by Indian heritage, Ananta, Lakshya, Tejas, and Prathama, and come with a fresh, modern design.
While the cards stand out visually, the rewards and benefits remain fairly basic. Overall, AU Bank seems to be continuing its trend of offering simple reward structures with these new launches.
Quick Comparison of New AU Credit Cards
| Features | Ananta | Laksya | Tejas | Prathama |
| Annual Charges | ₹2,000 + GST | ₹1,000 + GST | ₹500 + GST | ₹100 + GST |
| Welcome Benefit | 8,000 Reward Points | ₹1,000 Brand Voucher or 4,000 Reward Points | ₹500 Brand Voucher or 2,000 Reward Points | – |
| Reward Rate | Earn Up To 5 Reward Points Per ₹100 – 5X On Shopping, Dining & Travel; 2X On Other Retail Spends; 1X On Insurance, Utility & Telecom | Earn Up To 5 Reward Points Per ₹100 – 5X On Grocery, Departmental Stores & Contactless; 2X On Other Retail Spends; 1X On Insurance, Utility & Telecom | Earn Up To 5 Reward Points Per ₹100 – 5X On AU Rewardz (Flights, Hotels, Vouchers, Bill Payments); 1X On All Other Spends | Earn Up To 2 Reward Points Per ₹100 – 2X On Contactless (Tap & Pay); 1X On All Other Spends |
| Annual Fee Waiver | On Spends of ₹3 Lakh | On Spends of ₹2 Lakh | On Spends of ₹1.5 Lakh | On Spends of ₹75,000 |
| Domestic Airport Lounge Access | 4 Complimentary Domestic Lounge Visits Per Quarter – On Spending ₹5,000 On Flight Bookings Via AU Rewardz In The Same Quarter | 8 Complimentary Domestic Lounge Visits Per Year – Max 2 Per Quarter, On Spending ₹50,000 In The Same Quarter | – | – |
| Milestone Rewards | Up to 50,000 Reward Points on Spending ₹10 Lakh in a Year | – | – | – |
Bottom Line
Among the four, the AU Ananta Credit Card is the most premium, with an annual fee of ₹2,000. It is followed by Lakshya at ₹1,000, Tejas at ₹500, and Prathama at ₹100. With this wide range of pricing, from premium to entry-level, AU Bank is clearly positioning these cards to be accessible across different customer segments.
A detailed review of these cards will follow soon.
1 comment
Nitesh Kumar
Nice to see AU Bank launch four distinct credit cards, from entry-level Prathama Credit Card to premium Ananta Credit Card. Makes it easier for people at different stages of their credit journey to choose something that fits their needs.