Taking account of the increasing share of online spending on its customers’ credit card statements, even more so during the pandemic, in order to keep up with the changing financial behavior of cardholders, American Express in August last year, launched its own proprietary offers and deals aggregator portal Reward Multiplier in India on the lines of HDFC SmartBuy and Axis Bank Grab Deals.

American Express Reward Multiplier

June 2022 Update – New Partner Brands Added To Rewards Multiplier

The Reward Multiplier portal of the American Express Bank rewards its customers with accelerated Reward Points on selected brands. The AmEx Credit Cardholders can earn up to 5x Reward Points on their spends. AmEx has recently added some new partners to the Rewards Multiplier portal. Along with Amazon, Flipkart, Apple, Myntra, TataCliq, and many more other brands that were already added to the portal, new partners including Croma, Philips, Portronics, Allen Solly, Jack and Jones, FabIndia, FirstCryhave also been added to it now. On these newly added partners, you can earn 3x Reward Points on making purchases via the Rewards Multiplier portal using your American Express Credit Cards. But, there is a little disappointing news as well. The accelerated Reward Points offer on Amazon will only be valid till June 30, 2022, and expire thereafter.

Terms & Conditions

  • The extra reward points will be credited to the cardholders’ accounts within 120 days from the transaction date.
  • The cardholder will be eligible for accelerated Reward Points only if he/she makes the transaction via the Rewards Multiplier portal, and not through the merchant website.
  • The card issuer reserves the right to change/modify, or alter the offer anytime without any prior notice.

September Update: New Exclusions added

You will not earn accelerated Membership Rewards Points on the purchase of iPhone 13, iPhone 13 mini, iPhone 13 Pro, iPhone 13 Pro Max, iPad (9th generation), all-new iPad mini, iPad 8th Gen; HomePod mini; iMac 27-inch; Mac Pro; Apple Watch Series 7, the new Apple AirTag and AirTag Hermès, Apple Pro Display XDR, Apple Developer Programs, gift cards, gift wrap, Bose products from the Apple Store.

What is American Express Reward Multiplier:

As mentioned earlier, Reward Multiplier is an aggregator portal by American Express where AmEx cardmembers can earn Membership Rewards Points on their credit cards at accelerated rates for shopping vouchers, subscription services offers (like SonyLIV/Disney+hotstar) travel vouchers/deals(flight bookings, hotel reservations, etc.) from partner merchants. From (generic) e-commerce websites to electronics, fashion and travel, American Express partner merchants include leading brands from all categories. Some of the popular names amongst AmEx partner merchants include Amazon, Flipkart, Myntra, AJIO, TATA CLiQ, Apple, JBL, Nike, Lifestyle, Yatra, Disney+hostar, SonyLIV, etc.

As of now, the Reward Multiplier offer (accelerated Membership Rewards Points) is valid only until 31st December 2021, however, it is expected to be extended further.

Reward Multiplier Eligibility:

You earn accelerated (up to 10X) Membership Rewards Points on your AmEx Credit Card on shopping via the Reward Multiplier portal. Following American Express credit cards are eligible for shopping via Reward Multiplier-

  • American Express Centurion Card
  • American Express Platinum Card
  • American Express Platinum Reserve Credit Card
  • American Express Platinum Travel Credit Card
  • American Express Gold Card
  • American Express Membership Rewards Credit Card
  • American Express SmartEarn Credit Card and all other Cards issued by American Express excluding all Corporate Cards and Cobrand Cards

American Express Reward Multiplier Benefits:

All the eligible credit cards earn Membership Rewards Points at an accelerated rate on purchases made via Reward Multiplier; however, the multiplication factor is different for different credit cards. The following chart summarises the multiplication factor applicable, bonus Membership Rewards (MR) Points earned and total Membership Reward (MR) Points earned on the various American Express credit Cards-

Credit Cards Multiplication Factor Bonus MR Points Base MR Points (as per the normal reward rate) Total MR Points
American Express Centurion Card 10X 54 Points for every Rs. 200 Spent 6 Points for every Rs. 200 Spent 60 Points for every Rs. 200 Spent
American Express Platinum Card 5X 4 Points for every Rs. 40 Spent 1 Point for every Rs. 40 Spent 5 Points for every Rs. 40 Spent
American Express Gold Card 5X 4 Points for every Rs.50 Spent 1 Point for every Rs. 50 Spent 5 Points for every Rs. 50 Spent
American Express Platinum Reserve Credit Card      and American Express Platinum Travel Credit Card 3X 2 Points for every Rs. 50 Spent 1 Point for every Rs. 50 Spent 3 Points for every Rs. 50 Spent
American Express Membership Rewards Credit Card;
American Express SmartEarn Credit Card
and all other Cards issued by American Express excluding all Corporate Cards
and Cobranded Cards
2X 1 Point for every Rs. 50 Spent 1 Point for every Rs. 50 Spent 2 Points for every Rs. 50 Spent

Partner Merchants:

American Express partner merchants on which you earn accelerated Membership Rewards Points via Reward Multiplier include popular names from all shopping and travel categories. Some of the popular AmEx partner brands in various shopping categories include-

  • Online shopping (general)- Amazon, Flipkart, AJIO
  • Electronics- Croma, SkullCandy, Vijay Sales, Blaupunkt
  • Dining- Zomato, Swiggy, KFC, Pizza Hut, Costa Coffee, Chaayos
  • Fashion: Myntra, Lifestyle, Allen Solely, Levis, Fabindia, Fastrack, FBB, Shoppers Stop, Arrow, Bata, US Polo, Van Heusen, Westside, Woodland, Puma
  • Wellness- 1mg (both generic and prescription medicines), Appoo Pharmacy, The Man Company, Plum, Karma Ayurveda, The Body Shop, The Phy Life
  • Travel: Yatra, MakeMyTrip, Taj Hotels, UBER, OLA, BPCL, HPCL
  • Entertainment: Disney+hotstar, SonyLIV, PVR, BookMyShow, Vogue

Exclusions:

The following categories of spends on Amazon, Flipkart and Tata Cliq are excluded from Reward Multiplier benefits-

Products Amazon Flipkart Tata Cliq
All Mobile Phones Excluded
Gemstones, Gold & Silver Coins Excluded Excluded
Mi Televisions Excluded Excluded
Gift Card Excluded Excluded
OnePlus: 8, 8Pro, 7T Pro, 7T Pro McLaren, 7T, 7 Pro Excluded
Xiaomi: Mi 10, Mi A3, Redmi Note 8 Pro, Redmi 7A, Redmi Note 8, Redmi Note 9 Pro, Redmi Note 9 Pro Max, Redmi 8A Dual, Redmi 9 Prime, Redmi 9, Redmi 9A Excluded
Samsung: S10, M30s, M31, M21, M51 Excluded
Apple: All iPhones Excluded
Xiaomi: All Phone Excluded Excluded
Flight Bookings, Gift Cards, Bill Payments, Utilities, Insurance Premium & Recharges Excluded Excluded
Video Gaming Consoles & Hardware Excluded
Prime Membership Excluded
Amazon Pay Balance Excluded
OnePlus Nord Excluded
Honor  9A Excluded

The Reward Multiplier benefit is also not applicable on the purchase of iPhone 13, iPhone 13 mini, iPhone 13 Pro, iPhone 13 Pro Max, iPad (9th generation), all-new iPad mini, iPad 8th Gen; HomePod mini; iMac 27-inch; Mac Pro; Apple Watch Series 7, the new Apple AirTag and AirTag Hermès, Apple Pro Display XDR, Apple Developer Programs, gift cards, gift wrap, Bose products from the Apple Store.

How to avail Reward Multiplier Benefits:

Just like HDFC SmartBuy, American Express Reward Multiplier is also an aggregator portal that allows you to earn bonus Membership Rewards Points on shopping from partner third-party merchants. As it is only an aggregator, you don’t make any purchases from American Express directly. When you select a partner merchant on Reward Multiplier, you are redirected to the merchant’s page where you can add item(s) to your cart and complete the transaction (on the third-party merchant’s website). On successful completion of the transaction, you earn bonus Membership Rewards Points on your American Express credit card. It should be noted that the bonus Membership Rewards Points benefit is applicable only if you landed on the partner merchant’s website via Reward Multiplier.

Best Practices:

Just to make sure that you get the bonus Membership Reward Points benefit on successfully completing a transaction on one of partner merchant’s websites, it is advisable to follow the following best practices-

  • You must make sure that you landed on the merchant’s website via a link on the Reward Multiplier portal, as otherwise, the accelerated Membership Points benefit shall not be applicable.
  • You should clear your browser’s cookies/cache before logging in on Reward Multiplier.
  • You must make sure that cookies are enabled in your browser’s settings as cookies are used to verify that you landed on the third-part merchant’s website via a link on Reward Multiplier, and are therefore eligible for the Reward Multiplier benefits.
  • You must make sure that you are not using incognito or private mode on your browser.
  • Your shopping cart on the third-party merchant’s website must be empty before you start adding items after being redirected from Reward Multiplier.
  • Ideally, no other coupon or price comparison website should be open in any of the other tabs/windows on your browser at the time of transaction.

American Express Reward Multiplier Terms & Conditions:

  • Reward Multiplier benefits are applicable only on the eligible American Express credit card (mentioned earlier in this post).
  • You must have landed on the partner merchant’s website via the Reward Multiplier in order to warm the bonus Membership Rewards Points.
  • You can earn a maximum of 25,000 bonus Membership Reward Points in a given calendar month on shopping via Reward Multiplier (same max cap applicable for all the credit cards irrespective of the multiplication factor).
  • The payment must be made in full with your eligible American Express credit card on the partner merchant’s website in order to avail of the accelerated Membership Rewards Points benefit. In case part of the payment is made through some other payment option (like e-wallet), you will not earn the bonus Membership Rewards Points.
  • The bonus Membership Rewards Points earned on your American Express credit card are posted within 120 days of the date of transaction.
  • For detailed terms and conditions, you may refer to the official Reward Multiplier T&C page on American Express website.

Final Thoughts:

American Express Reward Multiplier, by allowing you to earn accelerated Membership Rewards Points on spends on partner merchants’ portals, makes your credit card even more rewarding. To make the Reward Multiplier further more lucrative, American Express keeps coming up with new offers over and above the currently running accelerated reward points offer on Reward Multiplier. Recently, American Express was offering 15 Membership Rewards Points per Rs. 100 spent on Reward Multiplier. Although American Express is currently not allowed to onboard new customers owing to RBI restrictions, it is certainly offering good competition to other larger card issuers in the country- the likes of HDFC, ICICI, Axis Bank, etc. with these rewarding offers on Reward Multiplier.

FAQs:

What is American Express Reward Multiplier?

American Express Rewards Multiplier is an aggregator portal by American Express exclusive for AmEx credit cardholders. You can shop for e-vouchers, book flight/hotel tickets on Reward Multiplier. All transactions on the Reward Multiplier portal earn Membership Rewards Points at an accelerated rate (up to 10X).

What is the rate of earning Membership Rewards Points on Reward Multiplier?

The rate of earning Membership Rewards Points on Rewards Multiplier is different for different credit cards-

  • 10X Membership Rewards Points on American Express Centurian Credit Card – 60 Membership Rewards Points per Rs. 200 spent with the card.
  • 5X Membership Rewards Points on American Express Platinum Credit Card – 5 Membership Rewards Points per Rs. 40 spent with the card.
  • 5X Membership Rewards Points on American Express Gold Credit Card – 5 Membership Rewards Points per Rs. 50 spent with the card.
  • 3X Membership Rewards Points on American Express Platinum Reserve Credit Card and American Express Platinum Travel Credit Card – 3 Membership Rewards Points per Rs. 50 spent with the card.
  • 2X Membership Rewards Points on American Express Membership Rewards Credit Card, American Express SmartEarn Credit Card and all other Cards issued by American Express excluding all Corporate Cards and Cobrand Cards- 2 Membership Rewards Points per Rs. 50 spent.

What is the maximum number of Bonus Membership Rewards Points that can be earned on shopping via American Express Rewards Multiplier?

You can earn a maximum of 25,000 Bonus Membership Rewards Points in a given calendar month on shopping via American Express Rewards Multiplier.

Do I earn the Bonus Membership Rewards Points if I shop directly from one of American Express partner merchants (not via the Reward Multiplier link)?

No, in order to earn the Bonus Membership Rewards Points, you must land on the partner merchant’s website through a link on the Reward Multiplier portal.

Do I earn the Bonus Membership Rewards Points if part of the payment is made via some other payment method?

No, you’ll earn the Bonus Membership Rewards Points only if you make the payment in full using your eligible American Express credit card.

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