Many top credit card issuers like HDFC Bank, ICICI Bank, and Axis Bank have their reward offers portals like Smartbuy, iShop, and Grab Deals, where you can get accelerated reward points and massive returns on your transactions at select partner merchants. Similar to these programs, American Express has its Reward Multiplier program, where you have a chance to earn Membership Rewards points at an accelerated rate.

The American Express Reward Multiplier is a shopping portal where you can shop with your desired brand and earn accelerated reward points. The reward points you earn will differ based on the AmEx credit card variant you use. You can purchase travel vouchers, flight bookings, electronics, fashion, and many other products. Some of the top brands with which American Express has partnered are Flipkart, Tanishq, Apple, Dyson, Croma, MakeMyTrip, etc.
Those who wish to earn accelerated 20X Membership Rewards Points on their AmEx Credit Cards should also check out the Reward Xcelerator Program.
AmEx Reward Multiplier 2026 Updates
February
American Express has now officially made ShopWise available on its Reward Multiplier platform, replacing Gyftr as the e-voucher partner from 1 February 2026. Cardmembers accessing Reward Multiplier will be redirected to the new ShopWise portal for all e-gift voucher purchases going forward.

With this update, American Express cardholders can continue earning accelerated Membership Rewards points on eligible voucher purchases, now through ShopWise’s refreshed and more user-friendly interface. The shift ensures uninterrupted access to 200+ partner brands across retail, dining, travel, and other categories, while offering an improved overall experience on the Reward Multiplier platform.
AmEx Cards Eligible for Reward Multiplier
The following Amex credit cards are eligible to get up to 10X Membership Reward Points on the Reward Multiplier shopping portal.
- American Express Centurion Credit Card
- American Express Platinum Charge Card
- American Express Platinum Reserve Credit Card
- American Express Platinum Travel Credit Card
- American Express Gold Card
- American Express Membership Rewards Credit Card
- American Express SmartEarn Credit Card
- American Express Platinum Corporate Card
- American Express Gold Corporate Card
- American Express Corporate Green Card

Reward Multiplier Benefits
Shopping through the Rewards Multiplier portal will earn you accelerated reward points based on your card. Different cards have different reward multiplication factors. The following table shows the bonus reward points earned by all Amex credit cards –
| Credit Card | Reward Multiplier | Bonus Reward Points | Normal Reward Points | Total Reward Points |
| American Express Centurion Card | 10x | 54 points per ₹200 spent | 6 points per ₹200 spent | 60 points per ₹200 spent |
| American Express Platinum Charge/Platinum Corporate Card | 5x | 4 points per ₹40 spent | 1 point per ₹40 spent | 5 points per ₹40 spent |
| American Express Platinum Reserve Credit Card | 3x | 2 points per ₹50 spent | 1 point per ₹50 spent | 3 points per ₹50 spent |
| American Express Platinum Travel Credit Card/American Express Gold Corporate Card | 3x | 2 points per Rs. 50 spent | 1 point per ₹50 spent | 3 points per ₹50 spent |
| American Express Gold Card | 5x | 4 points per ₹50 spent | 1 point per ₹50 spent | 5 points per ₹50 spent |
| American Express Membership Rewards/SmartEarn Credit Card/Green Corporate Card | 2x | 1 point per ₹50 spent | 1 point per Rs. 50 spent | 2 points per ₹50 spent |
Reward Multiplier – Partner Brands
Amex has partnered with various top brands for the Reward Multiplier portal, and you can earn bonus points when you shop at these brands through the portal. The following are the top brands that American Express has partnered with across different categories –
- Marketplace – Flipkart, AJIO, NYKAA, NYKAA Fashion, and Myntra
- Travel – MakeMyTrip, and Mokobara
- Electronics – Apple, Dyson, Croma, OnePlus, Acer, Lenovo, Boat, and Acer
- Fashion – Tanishq, UNIQLO, Koskii, and Puma
- Global Shopping – FARFETCH
- Others – Forest Essentials, IGP, and Well Being Nutrition

How to Earn Bonus Reward Points with Reward Multiplier?
Carry out the following steps if you want to earn bonus Membership Reward Points on your Amex credit card at the Reward Multiplier portal –
- Head over to the Amex Reward Multiplier portal. Choose any merchant you wish to purchase from, and then click Shop Now. You do not need to log in to your account.
- Enter a few details about your credit card and then click Submit. When you reach the merchant website through the portal, make sure that the Cart is empty before you begin choosing what to purchase.
- Add the products and vouchers that you want to buy to your cart.
- Move to the checkout page and make sure to pay with the Amex credit card that you used earlier for validation.
Terms and Conditions
These are the terms and conditions related to the Amex Reward multiplier offer –
- Only eligible Amex credit cards, as discussed above, can get the Reward Multiplier benefits, and the accelerated reward rate is different for different cards.
- You will receive the bonus reward points only if you reach the merchant website through the Reward Multiplier portal and not directly.
- American Express can modify the offer or change its partner merchants without prior notice at any time.
- The maximum bonus reward points are capped at 25,000 per month, regardless of the Amex credit card you are using.
- The bonus reward points on your Amex credit card earned through shopping through the Reward Multiplier portal are credited within 120 days after the transaction.
- You must make the entire payment with your Amex credit card on the merchant website to be eligible for the bonus reward points. You will not get the bonus reward points if you partly make the transaction with another payment option.
- You will not earn the bonus reward points if you cancel the transaction or return your purchased items.
- If you have credited the bonus reward points and your transaction is deemed to be inauthentic or canceled, the bonus points will be reversed from your account.
How to Earn Bonus MR Points Successfully?

You only get bonus reward points for complete and genuine transactions that the merchant can track and verify. To ensure a successful transaction, keep the following points in mind.
- Clear your browser cache and cookies before you log in.
- Go to your browser settings and enable cookies there.
- Ensure that you have an empty cart before you begin shopping and adding items at the merchant website.
- Make sure that you are not browsing in private or incognito mode.
- Once you redirect from the Reward Multiplier portal to the merchant website, do not open any price comparison or discount coupon websites.
- Make sure to complete the transaction wholly with your American Express Charge/Credit Card and not use any other payment method for partial payments.
- Do not cancel the transaction or return all or part of your purchased products; otherwise, you won’t get the bonus reward points.
- Do not open the merchant’s mobile application while you are being redirected from the Reward Multiplier portal.
Exclusions from the Reward Multiplier
You will not earn bonus reward points on certain products through the Reward Multiplier portal –
| Product | Flipkart | Tata Cliq |
| All Mobile Phones | Excluded | Excluded |
| Gold & Silver coins, Gemstones | Excluded | Excluded |
| Gift Cards | Excluded | Excluded |
| Mi Televisions | Excluded | Excluded |
| All Apple iPhones | Excluded | Excluded |
| Xiaomi All Phones, OPPO Reno8 Pro 5G, vivo T1 X | Excluded | Excluded |
| Flight/Hotel bookings, bill payments, recharges, insurance, gift cards | Excluded | Excluded |
| Video Game Consoles and Hardware | Excluded | Excluded |
Bonus reward points are not credited for delivery charges, taxes, and other charges incurred while purchasing products or services from merchants.
Gift Vouchers via Reward Multiplier
In a few clicks, you can get gift vouchers from your favorite brands via the Reward Multiplier portal.
- Open the Reward Multiplier portal and click Shop Now; you will be redirected to the ShopWise website, which has gift vouchers from top brands.
- Add all the gift vouchers you want to purchase, and then click on Check Out.
- Proceed with the payment using your American Express credit card, and the voucher will be sent to your registered email address.
- The bonus Membership Rewards points will reach your account within five days.
On the ShopWise portal, you can get exclusive discounts on top brands’ gift vouchers in addition to the bonus reward points on your credit card.
You can click on any brand and then choose the denomination of the gift card you want to purchase.

You can also either get the promo codes and use them directly at the brands you want to shop at, or send gift vouchers to your friends and family as a surprise.
You can use your gift vouchers or cards in the following way –
- Visit the brand’s online store where you have the gift card.
- Choose the products or services you want to purchase and add them to your cart.
- Click on the gift voucher or gift card segment on the payment page.
- Enter your gift voucher code and then click Apply. After the final step, the amount will be redeemed automatically. Different brand pages may have different steps to redeem your gift voucher.
NOTE – For Amazon Pay Gift Cards and Amazon Shopping Vouchers, cardmembers can purchase vouchers worth up to ₹10,000 per calendar month per card account. This limit applies collectively across all cards held by the cardmember, including any supplementary cards, if applicable.
Bottom Line
Just like the Axis Grab Deals and HDFC Smartbuy, the American Express Reward Multiplier portal makes your credit card more rewarding and beneficial by offering bonus reward points. Amex has partnered with multiple top brands and regularly comes up with other offers in addition to the accelerated Membership reward points.
American Express has a great lineup of credit cards in the Indian market, and the Reward Multiplier offer makes it even better for their cardholders. Make sure you follow all terms and conditions and make the payment in the correct manner so that you earn bonus Membership Reward points.
FAQs
1. What is the American Express Reward Multiplier?
American Express Rewards Multiplier is an aggregator portal by American Express that is exclusively for AmEx credit cardholders. You can shop for e-vouchers and book flight/hotel tickets on Reward Multiplier. All transactions on the Reward Multiplier portal earn Membership Rewards Points at an accelerated rate (up to 10X).
2. What is the maximum number of Bonus Membership Rewards Points that can be earned on shopping via American Express Rewards Multiplier?
You can earn a maximum of 25,000 Bonus Membership Rewards Points per calendar month by shopping via the American Express Rewards Multiplier.
3. Do I earn the Bonus Membership Rewards Points if I shop directly from one of American Express’s partner merchants (not via the Reward Multiplier link)?
No, to earn the Bonus Membership Rewards Points, you must land on the partner merchant’s website through a link on the Reward Multiplier portal.
4. Do I earn Bonus Membership Rewards Points if part of the payment is made via a different payment method?
No, you’ll earn the Bonus Membership Rewards Points only if you pay in full using your eligible American Express credit card.

9 comments
Travel Updates
Here’s how it works in practice: You log into the Reward Multiplier portal, pick a partner retailer (say an electronics or travel site), click through the link, and complete your purchase using your AmEx card. If you follow the steps properly the bonus multiplier kicks in—giving you more points than you’d normally earn. Depending on which card you hold, you might see different multipliers (for example, up to 10x for certain premium cards).
That said, it’s not totally friction-free. You’ll want to make sure you use the portal link (if you shop directly at the merchant you’ll miss the bonus). Transactions often need to be paid in full with the eligible AmEx card and meet the tracking conditions. There are monthly bonus caps too, so don’t assume infinite points.
Visa Concierge
One thing I liked: eligible cards (the Platinum ones, the Gold card, SmartEarn etc.) can earn up to 10× Membership Rewards Points when you shop through the Reward Multiplier portal. But there are important catches—transaction has to be routed via the portal, pay with the AmEx card, and the merchant must be a partner. If you order directly from the merchant’s site (not via the portal), you miss out.
The monthly cap is also something to watch: there’s a 25,000 bonus MR-points cap per calendar month for the bonus points under Reward Multiplier. So even if you spend a ton through partner merchants, those bonus points are capped, which means there’s only so much multiplying you can do.
I also noted that AmEx has changed the list of partner brands a few times. For example, Nykaa was removed but some others like Myntra returned. For someone who shops at specific brands frequently, it’s worth checking whether those brands are still part of the portal before counting on bonus points.
Also, convenience fees exist for some gift voucher categories through the portal (e-vouchers etc.), which reduces the effective benefit if you’re not factoring in those costs.
Raya
I’ve been using my Amex card for a while now but honestly had no idea about the Reward Multiplier portal until I stumbled across this article. I always thought the points just added up based on spending categories, but the fact that you can choose to shop through the portal and multiply your rewards? Total game changer.
The breakdown of how the multiplier varies for different cards (like 2X for MRCC vs. 10X for Platinum) was really helpful too. I have the SmartEarn card, so not the highest tier, but it’s still nice to know I can boost my points just by being a bit strategic. Definitely going to check if my favorite stores are listed on there—especially Amazon and Flipkart.
Only thing I wish was included is maybe a quick step-by-step on how to actually access the portal. I found it eventually, but a direct link or visual guide would’ve made it even smoother.
Also, great point about points being credited later and not instantly—people always get confused about that. All in all, really appreciate the clear explanation. Bookmarking this one for future reference before any big purchases!
Palak
Before making any payment, I always copy the URL and paste it into a notepad. If you see words like AmEx, Reward, etc., in the URL, that means the transaction is being tracked through the AmEx portal. If not, go back, sign in to Reward Multiplier, and try again.
I’ve personally used this method to book flights and hotels and have earned over 50,000 bonus points just from those transactions.
Yashika Arora
American Express seems to be slipping in the Indian market. There have been no new card launches, customer support quality has noticeably declined, and popular partners like Myntra have been removed from the Rewards Multiplier platform. For loyal users, the value proposition is starting to fade.
Radhika Saini
Thanks for the update on the American Express Reward Multiplier offer! waiting for AmEx to open applications.
Jaswinder
Thanks for the update on the American Express Reward Multiplier Offer! I was curious how the changes for November 2024 would impact my rewards strategy. Looking forward to utilizing the new categories!
Tarush Jain
Amazon GV not available on Amex Platform, has it been removed?
Kartik Kanwar
Yes, it has been removed