ICICI Bank has launched its own rewards portal called iShop Rewards 360. This portal is similar to HDFC’s SmartBuy and Axis Bank’s Grab Deals portals. This is a great opportunity for ICICI Bank Credit Cardholders as they can earn increased rewards when using this portal to purchase vouchers and spend on travel bookings.
The ICICI iShop portal is now officially live.
Reward Earning Structure With ICICI iShop
| Category | Debit/Credit Cards | Co-Brand Credit Cards | Net Banking |
| Flight | Up to 18% With 6X Reward Points | 4% Cashback | Flat 3% iCash |
| Hotel | Up to 36% With 12X Reward Points | Flat 6% iCash | |
| Bus | Up to 18% With 6X Reward Points | Flat 6% iCash | |
| Shopping Vouchers | Up to 18% With 6X Reward Points | Up to 29% iCash |
Reward Rate for ICICI Bank Credit Cards on iShop
| Cards | Card Base Reward Rate | Reward Rate On Flight Booking | Reward Rate On Hotel Booking | Reward Rate On Gift Vouchers |
| ICICI Emeralde Private Metal Credit Card | 3% | 18% | 36% | 18% |
| ICICI Times Black Credit Card | 2% | 12% | 24% | 12% |
| ICICI Emeralde Credit Card | 1% | 6% | 12% | 6% |
| ICICI Diamant World Credit Card | 0.75% | 4.5% | 9% | 4.5% |
| ICICI Other Credit Cards | 0.50% | 3% | 6% | 3% |
| ICICI Co-Branded Credit Cards | Various | 4% | 4% | 4% |
ICICI Bank is offering great returns on spending made with its iShop portal. Those with the premium Times Black and Emeralde Private Credit Card shall be able to get the highest returns on their spending and purchases.
Voucher Purchase With ICICI iShop
ICICI Bank Credit Cardholders can purchase vouchers of popular platforms/brands from the iShop portal and earn accelerated reward points. Certain vouchers have a purchase limit attached to them, as given below.
| Brand Name | Purchase Limit |
| Big Basket | ₹2,000 |
| Blinkit | ₹2,000 |
| Amazon | ₹12,000 |
| Flipkart | ₹12,000 |
| TataCliq | ₹30,000 |
| Croma | ₹1,00,000 |
A 2.5% processing fee is applied to select brands like Swiggy, Amazon, and Flipkart when you pay with a credit or debit card. No fee applies if you use net banking.
Reward Point Capping
ICICI Bank has recently updated its monthly cap on rewards earned on the iShop portal.
| Credit Cards | Cap | Daily Cap |
| ICICI Emeralde Private Metal | 18,000 Points | 10,000 Points |
| ICICI Times Black | 15,000 Points | 8,000 Points |
| ICICI Emeralde | 15,000 Points | 8,000 Points |
| ICICI Diamant World | 15,000 Points | 8,000 Points |
| Other Credit Cards (Coral, CSK, HPCL, ManU, Parakram, Rubyx, and Sapphiro) | 15,000 Points | 8,000 Points |
| Co-Branded Credit Cards (Amazon Pay, Adani, Emirates, and MMT Credit Cards) | 1,100 | 500 |
How to Log in to iShop?
To log in to iShop, ICICI Bank Credit Cardholders need to enter their ICICI Bank net banking user ID and password. Those with only ICICI Bank credit cards can also register for access.
Follow these steps to log in to the exclusive ICICI Bank Rewards portal.
- Visit the ICICI Bank website.
- Click on ‘iShop’ in the navigation bar.
- Enter your User ID and password. You can even log in via the ICICI iMobile app.
- A pop-up with the disclaimer will appear.
- Accept the disclaimer and proceed to log in to iShop.
Bottom Line
ICICI Bank has surprised its entire customer base with the launch of iShop. This platform is an excellent resource for travel bookings and purchasing shopping vouchers. Customers can shop for vouchers from various brands on this platform without paying any convenience charges. This is even applicable to Amazon vouchers.
ICICI’s latest moves are impressive, especially considering the bank’s previous reputation as one of the lowest reward rate credit card issuers in India. Many speculate that the bank will further enhance its offerings by allowing customers to redeem rewards for Airmiles.
Pro Tip: All ICICI Credit Cards shall be charged a Reward Redemption Fee of ₹99 + GST, except the Emeralde Private Metal Credit Card and Times Black Card.
FAQs
1. What is ICICI Bank iShop?
iShop is an exclusive platform for ICICI Bank credit card and debit card customers, offering a variety of services and products, including flight, hotel, and bus bookings, as well as shopping vouchers. Customers also enjoy special deals, discounts, and accelerated reward points.
2. How can I contact customer support at ICICI iShop?
Those looking to contact ICICI iShop customer support for any query resolution can do so by calling 1800 570 1955 (9 AM to 9 PM) or emailing support@ishoprewards.com.
3. Can I book a hotel for someone else on iShop?
Yes, you can make a hotel booking for someone else using iShop. Just remember to enter their details when making the booking.







11 comments
Vijay
It depends. Since both Zomato and Swiggy is primarily used for food ordering, checkout the list of restaurants where you order. Ordering from such restaurants could incur more cost like delivery fees etc which differs between Zomato and Swiggy.Product cost would mostly be the same. So, the other cost could be your deciding factor.
Abhishek Singh
U just got Epm card..Does it make sense to buy Zomato voucher instead of Swiggy since it would not attract processing fee+Gst?
Jasmeet Kaur
For regular card users, the extra rewards feel quite small. The big benefits are mainly for premium cards like Emeralde Private or Times Black, which not everyone can get.
Kartik Kanwar
True voucher purchase makes since only with premium credit cards.
Parveen
Is there a minimum purchase value needed to avail the accelerated rates, or does it apply from the first rupee?
Aarvav
Good step that users can log in via net banking / iMobile also. Makes access easier.
Varun
It’s great to see ICICI stepping up its rewards game. The accelerated points on flights, hotels etc. are quite competitive compared to HDFC SmartBuy or Axis Grab Deals.
Girish
Ishop portal is not working for a week or so, and seems to be happening regularly since launch, so pls be aware of this important problem.
Kartik Kanwar
It is working fine now.
Jay
Accelerator rewards on ICICI cards only make sense for Emeralde Private and Times Black. Emeralde is for HNIs, so it’s hard to get, and Times Black has a high annual fee. For other ICICI cards, you don’t need to bother—better deals are available directly with many other cards.
Kartik Kanwar
True, even highly premium cards like Adani One Signature are useless in iShop.