American Express has officially changed its e-voucher partner from Gyftr to ShopWise, with the update taking effect from 1st February 2026. Going forward, American Express cardmembers will be able to purchase e-vouchers through ShopWise instead of Gyftr.
With this change, ShopWise brings access to 200+ brands across categories such as retail, dining, travel, and more. The platform also comes with a refreshed interface and several new features aimed at making voucher purchases easier and more rewarding for cardmembers.
This move marks an upgrade to the existing e-voucher experience, offering better navigation, improved visibility of rewards, and a more seamless overall journey for American Express users looking to make purchases via Reward Multiplier.
What’s New with ShopWise?
- ShopWise now comes with a fresh look and smarter features to make buying e-vouchers easier and more rewarding. You can instantly check how many Membership Rewards® points you’ll earn before completing your purchase, helping you make better decisions at checkout.
- The platform also offers a smoother browsing experience with improved design and useful filters, making it easier to find deals whether you’re shopping online or in-store. On top of that, ShopWise gives personalised recommendations based on your past purchases, so you can discover relevant brands and offers faster.
- With access to 200+ brands across retail, dining, travel, and more, members can continue earning Membership Rewards points, now with a more convenient and user-friendly experience.
Bottom Line
The new e-voucher partner appears to be a refreshing change, offering a faster experience and a wider selection of brands to choose from. While it’s still early to judge whether ShopWise will ultimately prove better than Gyftr, the initial experience looks promising. For now, this shift comes across as a positive and welcome update for American Express credit cardholders in India.
FAQs
1. How many e-gift vouchers can I buy in one order?
You can purchase up to 10 e-gift vouchers in a single transaction.
2. Will I receive a physical gift card?
No. All e-gift vouchers are delivered digitally via email and SMS. You’ll receive the voucher code, PIN (if applicable), and validity details.
3. Will I get an order confirmation?
Yes. A confirmation message will be sent to you via email and SMS immediately after the transaction is completed.
4. When will I receive my bonus Membership Rewards points?
Bonus points are usually credited within 48 hours of a successful transaction. If there’s any delay or issue, you can contact American Express customer support for help.
5. How many Membership Rewards points will I earn on e-gift voucher purchases?
The number of points you earn depends on your American Express card variant (such as 5X, 3X, or 2X). You can use the reward points calculator on the voucher page to see the exact points you’ll earn. Bonus points are typically credited within 48 hours after the transaction is posted to your account.
6. Can I use both cash and points to buy an e-gift voucher?
No. E-gift vouchers must be purchased using either 100% Membership Rewards points or 100% cash. Combining cash and points in a single transaction isn’t supported.