RuPay has introduced a limited-period No-Cost EMI offer on select Apple products for eligible Axis Bank and ICICI Bank RuPay Credit Card holders.
Under this offer, cardholders can purchase eligible Apple devices and convert the transaction into 12, 18, or 24-month No-Cost EMI at participating Apple Authorized Mono-brand Resellers across India.
The offer is valid from 22nd July 2026 to 30th August 2026, subject to availability.
Eligible Products:
- iPhone
- Mac
- iPad
- Apple Watch
- AirPods (Select Models)
How Does the No-Cost EMI Work?
Although the purchase is converted into a regular EMI with interest charged by the issuing bank, customers will receive a cashback equivalent to the total interest payable over the selected tenure. This effectively makes the purchase a No-Cost EMI, provided all offer terms are fulfilled.
The cashback will be credited to the customer’s active credit card account as per the timeline specified by the respective issuing bank.
Bottom Line
This new No-Cost EMI offer for RuPay Credit Cardholders can be useful for those who want to spread the cost of Apple products over a longer period. Whether it is a working professional looking to upgrade to a new Mac or someone planning to purchase an iPhone, iPad, or other eligible Apple device, the availability of 12, 18, and 24-month No-Cost EMI options makes these purchases easier to manage without bearing the additional interest cost.
However, a longer EMI tenure also means committing to monthly payments for an extended period. Cardholders should assess their existing expenses and repayment capacity before opting for the offer and avoid taking on unnecessary debt solely because No-Cost EMI is available.