AU Small Bank Presents ‘M’ Circle – Exclusive for Women

AU Small Bank has launched ‘M’ Circle, which is crafted exclusively for women. The bank aims to provide innovative investment solutions and lifestyle benefits that meet the requirements of modern-day Indian women. As women across our country continue to grow, they are recognizing the vital importance of financial literacy. Understanding this, AU Small Bank has created the ‘M’ Circle, a banking proposition designed especially for women.

The ‘M’ circle is not just a savings account; it also provides benefits like financial, healthcare, and lifestyle. With the rapid growth of women in business, finance, and investment, the ‘M’ Circle is an excellent initiative taken by AU Small Bank.

Uttam Tibrewal, Executive Director & Deputy CEO, AU Small Finance Bank, said, “At AU SFB, we recognise that women from diverse backgrounds and professions, be it homemakers, salaried professionals, or entrepreneurs, have distinct financial needs and aspirations. With the ‘M’ circle, we are committed to providing a thoughtful and personalised banking experience that caters to their unique requirements, honours their individuality, celebrates their success, and supports their aspirations. AU SFB is proud to be part of the journey of millions of women in India, and we look forward to serving them with dignity, respect, and care.”

Features and Benefits of ‘M’ Circle

The ‘M’ Circle offers a wide range of benefits for women. Members can enjoy special discounts on locker rentals, lower interest rates on loans, and customized investment plans. There are also community events to help build financial confidence. Women can access free health check-ups, unlimited online doctor visits, and wellness perks like gym memberships. Additionally, there are lifestyle and shopping discounts from popular brands and business support for women entrepreneurs, including tools for payment processing, accounting, and branding. The ‘M’ Circle aims to support various aspects of a woman’s life and goals.

Banking Benefits

• The customer will receive an additional 25% discount on locker rentals to keep their valuables safe.
• Enjoy 0.2% lower interest on the loans.

Health and Wellness Benefits

• Customers will receive complimentary health check-ups, including cancer screenings.
• Get fitness benefits with Cult, like a 1-year Cult home membership and 30% off all Cult gyms.
• Get complimentary access to doctors, both online and offline. Online consultancy will be unlimited, while offline consultancy will be worth ₹1,000 with General Physician, Gynaecologist, Paediatrician, Dermatologist, and Vision specialists.
• Receive diagnostic benefits, including ₹1,000 discount vouchers for offline consultations and flat 40% off on all preventive and diagnostic tests.
• Exclusive pricing on conditional health check-ups offers up to 67% off, with specific discounts of 60% on PCOS Basic, 58% on PCOS Advanced, and 67% on Female Hormone Profile (up to 5 check-ups per user).
• Extended benefits include unlimited dental consultations with up to 20% off on procedures, buy 1 get 1 offers on Lenskart & Specsmakers for vision care, up to 20% off on vaccinations for kids, up to 15% off on prescribed medicines, and up to 20% off on fitness, maternity, and condition management programs.

Lifestyle and Shopping Benefits

• With the AU Debit Card, enjoy 10% off at Ajio Luxe up to ₹1,500 on spends above ₹10,000, and 10% off at Nykaa up to ₹300 on spends above ₹1,000, valid once a month.
• Get everyday savings on instant deliveries with your AU Debit Card: Enjoy 15% off up to ₹300 at BigBasket on orders above ₹2,000, 5% off (up to ₹50) at Swiggy Instamart on orders above ₹499, 15% off up to ₹75 at Swiggy Food Delivery on orders above ₹349, and 15% off up to ₹100 at Zepto on orders above ₹599.
• Kalyan Jewellers offers ₹6,000 off on studded or diamond jewellery with a minimum purchase of ₹1,00,000, plus 20% off on making charges for gold jewellery of the same amount.

Business Banking Benefits for Women Entrepreneurs

• Receive free business essentials, including complimentary QR code generation, business cards, and payment gateway setup.
• Rental waiver for the POS machine and the QR Soundbox with monthly spend above ₹25,000.
• Enjoy exclusive discounts on tax and accounting services: 15% off on TaxBuddy for GST registration and filing, up to 30% off on iSaral, 25% off Busy Software for GST filing and invoicing, 5% off Tally Software with free TDL files worth up to ₹60,000, and 30% off ERP and website development for complete business automation and online presence setup.
• Get marketing and branding offers, including ₹5,000 off on Trumpet Media packages for digital marketing, social media, or website development, and enjoy a flat 73% plus an extra 10% off on Vyaparify for a commerce-ready mini-website in just 15 minutes, with no domain or setup required.
• Receive 15% off on Zoho Books with GST-compliant accounting software with invoicing, inventory, bank reconciliation, and financial reporting.
• 20% off at WeWork, with move-in-ready offices and HQs for teams of any size.

MakeMyTrip Voucher

Eligible NR women account holders will receive a ₹2,000 MakeMyTrip Gift Card, exclusively redeemable for airport cab bookings in India through the MakeMyTrip app. The validity period for the gift card amount is 1 year from the date of communication, while the gift card itself is valid for 6 months. Any unutilized balance at the end of these six months can be carried forward for an additional six months. For instance, if you receive ₹2,000 and use ₹1,200 within the first six months, the remaining ₹800 will be available for use in the following six months. It’s important to note that amounts loaded into the wallet also have a validity of six months, with only the unused balance eligible for carryover during the subsequent period.

Bottom Line

AU Small Bank’s ‘M’ Circle is a program that empowers women by offering a complete banking experience made according to their needs. It provides essential services, such as savings accounts and loans, along with financial education resources to help women manage their budgets, save, and invest more confidently.

The program also supports professional growth through mentorship, networking, and skill-building workshops, creating an environment where women can enhance their careers. It promotes personal well-being with health seminars and wellness programs to support a balanced lifestyle.

For those interested in entrepreneurship, ‘M’ Circle offers business loans and guidance to help women start their own ventures. Overall, ‘M’ Circle is dedicated to celebrating and supporting women’s independence and success in all areas of their lives.