HDFC Bank, in collaboration with Tata Neu, began issuing co-branded credit cards in August 2022. The HDFC Tata Neu Plus and Infinity Credit Cards have quickly become popular in India, offering attractive reward rates, lifestyle benefits, free airport lounge access, and convenient UPI payment options. The Tata Neu Credit Cards have recently reached a significant milestone by surpassing 2 million issued cards.
- Over 2 Million Tata Neu Cards Issued – This statistic demonstrates strong market acceptance and customer preference.
- 13%+ Credit Card Market Share – NeuCard holds over 13% of net new cards issued in the industry for Q3 FY25, according to RBI data, making it one of the highest market shares for any co-branded card in India.
- Unified Rewards Ecosystem – NeuCard integrates rewards across the Tata Neu ecosystem, which includes daily essentials like groceries, medicines, bill payments, UPI, gift cards, and financial services, as well as lifestyle-oriented offerings such as fashion, consumer electronics, travel, and entertainment. Customers can shop and book through one app while earning an accelerated reward rate.
- Easy UPI Payments – The UPI feature has proven to be extremely successful, with over 12 million transactions a month, resulting in more than ₹800 Crores spent monthly through UPI.
- Top Spending Categories – Grocery, fuel, and utilities are the leading spending categories, representing nearly 30% of total expenditures. This highlights that NeuCard is a preferred choice for customers, effectively meeting their everyday spending needs. Although it is not sensible to use such cards for fuel, it demonstrates the popularity of the Tata Neu Credit Card, as these are used for all types of transactions.
- Diverse Customer Segments – NeuCard is also available to new customers through a Fixed Deposit option, facilitating an end-to-end digital journey. This feature allows it to cater to a wider range of customers, including students, retirees, homemakers, and self-employed individuals.
- High Value Spends – NeuCard shows unexpectedly high spending in the electronics and jewelry categories, reflecting its strong value proposition and appeal to discerning customers. Tata Neu Infinity has been the go-to choice for those shopping at Tanishq.
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Why Apply for Tata Neu HDFC Infinity Credit Card?
Here are simple reasons to apply for the Tata Neu Infinity HDFC Bank Credit Card:
- Earn up to 10% NeuCoins on purchases via the Tata Neu app and Tata brands like Croma, BigBasket, and Westside.
- Enjoy 8 free domestic lounge visits every year and 4 free international lounge visits (one per quarter).
- Save money on fuel with a 1% fuel surcharge waiver on transactions between ₹400 and ₹5,000 (up to ₹500 per month).
- Spend ₹3 lakh in a year and get the following year’s ₹1,499 renewal fee waived.
Why Apply for Tata Neu HDFC Infinity Credit Card?
Let’s have a look at the benefits of the Tata Neu Plus Credit Card.
- Get up to 7% NeuCoins on Tata Neu app spends, 2% on Tata brands, and 1% on other brands.
- Enjoy 4 complimentary domestic airport lounge visits per year (one per quarter).
- The card comes with an affordable ₹499 annual fee, which can be waived by spending ₹1 lakh in a year.
Use NeuCoins to shop on Tata Neu, Croma, BigBasket, Westside, Tata CLiQ, Titan, Tanishq, and more, with 1 NeuCoin = ₹1.
Bottom Line
Tata Neu Co-Branded Credit Card has seen strong adoption in both metropolitan and smaller cities across various demographics, demonstrating its wide appeal. The Tata Neu HDFC Plus and Infinity Credit Cards are both rewarding and affordable for a wide range of consumers. With periodic offers for a free first year or even lifetime free options, these cards have served as a great starting point for many first-time credit card holders.