HDFC Bank Pauses New Issuance of Swiggy HDFC Credit Card

HDFC Bank has announced that it will no longer accept new applications for the Swiggy HDFC co-branded credit card. The move comes as a surprise, considering the card’s strong popularity among users.

The Swiggy HDFC Credit Card was widely regarded as one of the most rewarding cashback cards in the market, offering 10% cashback on Swiggy spends and 5% cashback on other online purchases. Its simple structure and high returns made it a preferred choice for frequent online shoppers.

The decision may indicate that the card had become an expensive proposition for the issuer, especially given its aggressive cashback structure. However, there has been no official clarification on the exact reason behind the discontinuation.

It could also be a temporary move, and the card may return after some time.

Bottom Line

With new applications now discontinued, it remains to be seen whether Swiggy will partner with another bank to launch a new co-branded offering. This could also be a temporary move on the bank’s part, and the card might make a comeback after a few adjustments. The same appears to be happening with Athe merican Express Platinum Travel Credit Card as well.

Existing Swiggy HDFC Credit Card holders will remain unaffected for now, and their cards will continue to function as usual. But for all the foodies who were looking to apply for the card, they will have to wait and see whether the bank reopens applications.