Axis Bank Launches NEW Super Premium ‘Primus’ Credit Card

Axis Bank recently launched a new lineup of credit cards to make it easier for Citi credit card holders to switch to Axis Bank. The new credit cards include IndianOil Premium, Axis Cashback, IKEA Family Card by Axis, Axis Olympus, and Horizon Credit Card. Speculation has now become the truth as Axis Bank has launched the new super premium credit card called the Primus Credit Card. This card is specially designed for ultra-high-net-worth individuals (UHNW).

The Axis Primus is an exceptional credit card that is available by invitation only and cannot be applied for.

With an annual fee of ₹1.80 lakh, it features a low interest rate of just 1% per month (12.68% annually). Cardholders enjoy zero cash withdrawal charges, no late payment fees, and no over-limit penalties. The card also offers zero forex charges, which is extremely useful for those who frequently travel abroad. Additionally, there is the usual benefit of a 1% fuel surcharge waiver for fuel transactions between ₹400 and ₹10,000 per statement cycle.

What We Know About the Axis Primus Credit Card?

The magnificent and elegant Primus card was introduced to select clients in New Delhi and Mumbai at the ‘Axis Bank PRIMUS Soiree.’ The launch event was an elegantly crafted evening, attended by elite corporate leaders and celebrities of India. All the details of the card are provided below.

• Joining/Annual Fee – ₹1.80 Lakh
• Rate of Interest – 1% Per Month (12.68% Annually)
• Zero Cash Withdrawal Charges
• Zero Late Payment Fees
• Zero Over Limit Penalty
• Fuel Surcharge Waiver – 1% of the Transaction Amount (Refunded for Fuel Transactions Between ₹400 to ₹10,000 Per Statement Cycle)
• Reward Redemption Fee – None
• Zero Forex Charges
• Dynamic Currency Conversion Markup – Nil
• Zero Rent Transaction Fee

Bottom Line

Axis Bank has been in the news recently due to its release of several new generic and co-branded credit cards. Now, the new Primus Credit Card has also been officially launched by Axis Bank. This super premium card might be seen as an alternative to the Citi Ultima card. With features like high fees, zero forex charges, zero withdrawal charges, and low interest rates, this card is surely going to turn everyone’s attention.

Speaking on the launch of the ultra-premium Primus Visa Credit Card, Arjun Chowdhry, Group Executive & Head – Affluent Banking, Axis Bank, said, “One of the key focus areas in our strategy is the premiumization of our client portfolio to accelerate the Bank’s growth. We have created a distinct value proposition with ‘Burgundy Private’ and have a suite of premium credit card products to cater to the needs of our affluent clients. Now, with the launch of the first of its kind credit card, PRIMUS, with unparalleled access, personalized concierge, luxury rewards, private and curated experiences, we will be able to meet and exceed the bespoke needs and expectations of the most discerning of India’s elite.”